Posts Tagged With: Pure Thai Cookhouse

The Pure Thai Cookhouse Survival Guide

Pure Thai RatchaburiI started this blog in 2012, about 2 years after Pure Thai Shophouse opened on 9th ave.  Yes, it was called Shophouse back then, until two lawyers from Chipotle walked inside demanding a name change.  Little Pure Thai was apparently a threat to Chipotle’s brand spanking new Asian Kitchen Shophouse brand.  And what do you know, the threat was apparently real.  Long time readers of this blog know the story.  The initial idea was to create a sense of a Thai street Shophouse-like environment inside.  The place is after-all “if you sneeze you may miss it” tiny, cramped, slightly uncomfortable, and sometimes even smells a little.  My type of place.  But if not your type, this post may help.

It feels like Pure has been open a while longer considering how many times I’ve been there (somewhere between 50-100).  I used to go there with co-workers whenever I felt like it, until it got so popular that we would need to leave the office at 11:45, 15 minutes before opening.  We would sometimes even have practice drills and those who’d fail would be on a three month lunch probation.  Over the years, I’ve seen it become a lot more popular with tourists.  When I get emails from visitors (tour inquiries, hate mail, marriage proposals, etc), Pure is mentioned more than any other place.  But not only I’m glad its successful, I couldnt keep it a secret if I wanted to.  In the great sea of 9th ave Thai, there’s really nothing like it.  And while establishments next door are adjusting to mass tourism with increased prices and smaller portions, Pure continues to do it the only way they know how

Pure Thai Pork

Pure Thai Pork

There’s a reason why Pure has been on the Hell’s Kitchen Survival Guide from day one.  If you are simply after rainbow colored curries, and the basic Pad, Pure may not be the right place.  But as I will mention again soon, if there’s a curry dish on that board in the back, it instantly becomes the best curry on 9th.  Pure’s specialty is noodles, soups and old family, and regional recipes from all over Thailand.  Here’s a little noob guide to help you take advantage of this little gem

When to come:  As I mentioned this place has gotten very popular over the years.  If I’m solo I come whenever I want.  Two people can try as well with a solid backup option in mind (Danji).  They will call you when your table is ready if theres a long wait (plenty of bars on 9th).  But most convenient time is right when they open (noon), or 2:30 to 4:30 pm

What to expect:  You can look at the pictures to get a sense of the type of space.  Some of the friendliest people you will ever meet in NYC.  The staff functions like a family, some of which have been there for a while.  Sometimes they close for a few days for a retreat in a house they own upstate NY.  While I never felt totally uncomfortable there, this is as far as it gets from Michelin comfort.  You may sit on tiny stools, sharing a tiny table, staring at your partner or an old Thai action movie poster.  And then there’s the 80’s Thai disco to complete the moodPure Thai

What to order:  The reason for this post….

Green Papaya Salad – This is a classic Thai dish that you can get everywhere including all over 9th ave.  But Pure’s version is… well, pure, loaded with addictive heat and dried shrimp.  If you never had a Papaya Salad before, you came to the right place.

Roasted Baby Back Ribs – These ribs wont win the coveted Crazy Roscoe BBQ championship any time soon (Ok, I totally made that up), but this is finger licking magic, loaded with bean paste, oyster sauce, sesame, sitting on top of the luckiest lettuce on the planetPure Thai Ribs

Jungle Curry Fried Rice With Chicken – Some of the best simple looking fried rice dishes you’ll find in the city.  Fragrant, and spicy (notice a trend?  It ends soon).  Serves as a great side dish or main.

Ratchaburi Crab & Pork Dry Noodles – This is the Oprah Winfrey of the Pure dishes.  A dish liked by everyone.  A specialty of Ratchaburi region, where one of the owners (wife) hails from.  Its very mild and so a safe dish for the heat challenged, but satisfying enough for those seeking bolder flavors.  Scoop up the broth to the top and mix this baby well.

Pure Thai Ratchaburi

Wok Curry Paste With Pork (second from top)- More delicious heat.  Loaded with the best of Thai… string beans, Thai eggplant, bamboo shoots, green peppercorn, basil, and kaffir lime curry sauce.  One of my favorite Wok dishes here, along with the Chili Turmeric With Beef, and Roasted Chili With Shrimp

Sukhothai Pork Noodles Soup – One of my favorite soups in Hell’s Kitchen.  It got the depth, the aroma and all kinds of pork action.  Three different textures of pork in fact including craklings.Pure Thai Sukhothai

Special – When you come in, treasure awaits on the board in the back.  The mains are more exciting.  Often beef or shrimp sauteed with some kind of spicy paste, market fresh veggies, Jasmine rice, and a fried egg.  And as I mentioned before, if its curry, it instantly becomes the best curry on 9th.

Mango or Pumpkin Sticky Rice – Possibly the most important tip here since you can easily miss it.  Its the lone dessert, always on the board as a special.  Sometimes its Mango, Pumpkin and sometimes both.  Served on top of sticky rice, with sesame and coconut milk on banana leaf.  Its warm, with just enough sweetness, and simply heavenly.

Thai Iced Tea – Goes without saying.  This is a good one

Pure Thai Pumpkin

Pure Thai Cookhouse - Curry Special

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W42st May Issue – Best Places for Soup

IMG_5904A slight variation to my usual best soups of Hell’s Kitchen post.  This month its part of the food issue on W42st.  Mooncake Foods and their sick Wonton soup is sadly no more, so needed to replace it with Pam which made the list twice in a row.  The only news here to veteran readers is the inclusion of Chong Quing Xiao Mian Noodles.  Try saying it just once.  As usual you will find Ziggy’s EatList at the small Zine inside the magazine distributed all over the neighborhood.  This month’s issue matched my couch perfectly so we may keep it as furniture for a little longer this time.

Pam Real Thai – I’ve had so many Oxtail soups here that I had forgotten how good the other soups are, like the explosive Khao Soi. The most underrated Thai in NYC

Ippudo – Judging by the flavors of the new sesame based Ramen lineup, these guys dont follow the latest Ramen trends. They set them. Waits may be long, but for good reason

Chong Quing Xiao Mian Noodles – Try saying it 10 times, while chewing on their nostril clearing Mala (chili oil) Noodles. The newest quicky on 9th

Totto Ramen – 51st street is the new 52nd street. Apparently the secret of the new location is out judging by the lines. The chicken broth here, especially the Spicy Ramen stupendously good

Pure Thai Cookhouse – Now that Chipotle ditched their Shophouse Asian Kitchen franchise, Pure can change its name back to Pure Thai Shophouse. The soups here are generally great, but I’m partial to the Sukhothai

Chong Quing Xiao Mian

Chong Quing Xiao Mian Noodles

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Best Soups in Hell

Akamaru Modern Ippudo

Akamaru Modern Ippudo

Winter is here in beautiful Hell’s Kitchen.  The sky is blue, the birds are chirping, and the cabbies are singing “I feel pretty, oh so pretty” and other West Side Story tunes.  That’s what it feels like after you have any of those soups below on a cold NY day.  Let me put this another way… I’m not a soup person.  It rarely excites me, and I would never go out of my way for decent soup.  So for me to write about soup, it must be something special.  This post is 15 years in the making really, and none of these are your average homemade Ratatouille moment grandma soups.  For that I recommend grandma!  (although I will touch on some of those at the end)

Caldo de Bola at Nano – Perhaps I should have added to the above “Unless your Grandma is Ecuadorian”.  A tiny Eucadorian hole in the wall on 10th serves this traditional thing of beauty.  Rich, beefy broth with veggies, beef, corn on the cob, yes corn on the cob which is probably the least interesting item in there.  The most is a giant plantain dumpling with all sorts of awesome deliciousness inside… more beef, raisins, egg and peanut sauce.  Sounds bizarre, but it works

Caldo de Bola at NanoSpicy Ramen at Totto – Home to Ziggy’s first and coincidentally last Ramen, with about 100 in between.  Delicious Chicken Paitan broth topped with spicy sesame oil and your choice of chicken or pork belly (I’ve never had the chicken, always pork).  I like to sit at the counter at the 51st/10th location where you can also get some apps like Spicy Tuna Don at half price with your ramen (lunch time only I believe).  Cash only.

Totto Spicy RamenSukhothai Pork Noodles Soup at Pure Thai Cookhouse– While its hard for me to stay away from the rest of the menu normally, during frozen tundra times, this is the dish of choice.  A clean but tangy pork broth with rice noodles, sweet sliced roasted pork, long bean, bean sprout, peanuts, dried shrimp, ground pork, and if thats not enough, topped with pork cracklings.  Yes, its busy, YES its delicious.  Skip the option to upgrade to the homemade egg noodles and stick to tradition.  TRADITION!

Pure Thai SukhothaiShanghai Pork & Shrimp Wonton Soup at Mooncake Foods.  Calling this Wonton soup is almost criminal.  Whether you generally like Wonton soups or normally pass on them at your neighborhood Chinese takeout in favor of the hot & sour, is irrelevant.  Pure, clean chicken broth with a generous amount of fantastically meaty dumplings, and noodles (extra).  Perhaps the best cure for the common cold in the hood.

Mooncake Foods Wonton soupAkamaru Modern at Ippudo.  I’ve exchanged eye pleasantries and perhaps tasted a spoon or two, but after a dozen or so visits, I’ve never actually had Ramen at Ippudo that’s not called Akamaru Modern, mainly out of fear.  I’ve made it this far, waited this long, not settling for potentially second best.  This porky Tonkotsu Ramen with a secret umami paste transforms ramen as we know it.  A game changer.  While Totto is my quick ramen fix, this one is where I would bring a wife, or a date

Oxtail Soup at Pam Real Thai – I’ve already written about this one in great length.  Forget winter!  This is the official cure to summer time sadness.

Pam Real Oxtail Soup

The RestIndie Fresh at Gotham West Market got unusual and healthy soups like Borscht that can even make a Babushka blush… a rather shy Babushka.  When I’m in the mood for something simple like white bean or split pea soup I head to my friend Anna at Café Ole.  Sometimes when I feel naughty, I get Ezra’s terrific split pea with my falafel at Azuri CaféMocu Mocu serves a most unusual Miso with white bean and Sausage.  RIP Bis.Co.Latte, and Holly’s amazing soups

Mocu Mocu Miso

Mocu Mocu Miso

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Best Thai in Hell’s Kitchen

Pure Thai Ratchaburi

Pure Thai Ratchaburi

Pure Thai Cookhouse – Among the plethora of Thai eateries flooding 9th avenue, Pure Thai stands out (and so will you for a while unless you arrive early or in off hours).  It was built to resemble a Shophouse in Thailand in order to give you a taste of the Thai food culture.  The menu doesn’t feature the usual curry suspects, but more daring dishes that represent various regions of Thailand.  E.g. The Jungle fried rice, the simple Ratchaburi with homemade dry noodles, crab and pork, and the more intense Wok Curry Paste with Pork.  The lone dessert, pumpkin custard with coconut sticky rice wrapped inside a banana leaf always a recipe for a full blown attack.  766 9th (51/52)

Pure Thai Pumpkin

Pure Thai Pumpkin

Pam Real Thai –  If you are looking for chandeliers, table cloth, and a little bench for your man purse, you will not find it here.  Though “Room Service” another Thai player nearby does have some of these things including nice chandeliers.  The minimalist décor is the same as it was 10-15 years ago, and so is the menu.  But if you are a fan of flavor and dont care about anything else, this is the place for you.  The sick Oxtail soup is reason enough to go, and just about everything else I ever had here is made with a lot of love.  Try the Pad Kra Prow (with shrimp), Seafood Kee Mao, Pad Prik Khing, and the terrific Khao Soi.  The menu size is intimidating, so ask away if not sure.  And the $2 Thai Ice Teas help combat the occasional hefty spice levels.  404 W 49th St (off 9th)

Pam Real Oxtail Soup

Pam Real Oxtail Soup

Larb Ubol – In the last several years, we’ve seen a slew of eateries open, specializing in Isan cooking.  First there was Zabb Elee who intorduced the bold Northeastern flavors to us, until they gave birth to Larb Ubol.  Don’t expect anything more than a bookstore café type décor (notice a trend here?).  I bike here sweating the heavy traffic in order to sweat some more with dishes such as the peppercorn heavy Pad Ped Moo Krob and the Duck Larb.  The spice levels approach “Thai Spicy” at times (but not quite there) so this is not for the faint of sugar seeking heart.  But hey, this is after all Hell’s Kitchen.  480 Ninth Ave (37/36)

Larb Ubol Whole Fish

Larb Ubol Whole Fish

Kare Thai – You know what the next best thing to Thai food on 9th?  Thai food on 10th!  Yes, they are naturally spreading to 10th these days because they are running out of real estate.  And among them all, little Kare is my favorite.  I’ve had some pleasant meals here with co-workers though I mainly use it for a convenient quick Kee Mao grab on the go, always greeted by smiles.  And the complimentary lunch special snack helps.  You know what they say,  “You give a smile, you get Shumai!”.  752 10th Ave (51/52)

Kare Thai

Wondee Siam II – Back in the day, this was the place I frequented.  And although I havent been in many years, I still have devoted co-workers that swear by this place.  If you are new to Thai food, or simply want to taste something familiar that you are used to and enjoy back home like Green curry and Pad Thai, this may be the right place for you.  813 Ninth Ave (53/54)

Pure Thai Pork

Pure Thai Pork

Larb Ubol larb

Larb Ubol larb

Larb Ubol Pad Ped Moo Krob

Larb Ubol Pad Ped Moo Krob

 

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