I’ll explain the Borat title later, but first… You know that Gruyeres cheese you get in the US supermarkets? Any idea where it comes from? Yep, you guessed it, Wisconsin! Notice the spelling without the grave accent over the ‘e’. The only other difference between the Swiss Gruyères and the American Gruyeres is everything. It can be a totally different cheese, and American has to have holes or eyes in it. Who to blame for this mess? The French, and Swiss. But mostly the French.
The US courts including the appeal court recently ruled against the Swiss request to register Gruyères due to its generic nature in the US. When you import so many different kinds of Gruyeres from various parts of Europe, some with holes, some without, it eventually becomes generic to the Americans. In France, not only Gruyères is made for generations, but the Gruyères region is bigger than Champagne. And to complicate things further, France registered their version with the EU before Switzerland. The difference between the French Gruyères and Swiss, for your next cocktail party conversation: French, just like the US, has holes. Swiss, no holes.
But I’m here to tell you about the town Gruyères, not so much the cheese. That’s an Educating With Ziggy bonus. I’m only beginning to scratch the Switzerland surface and so far I’m discovering an unusual amount of fairy tale villages scattered all over the country. Gruyères is tiny. Mostly a small wide street that takes a couple of minutes to walk from one end to another, but you want to spend hours doing so. Google says there’s a whopping 1k or so residents living here
Château de Gruyères, the main attraction here is more attractive than more popular castles we’ve seen in Switzerland. The garden especially was stunning, with an incredible array of flowers. Good and bad news for me. The good is that Mrs Z really appreciated this. The bad is that Mrs Z really appreciated this. That meant spending more time there than I hoped on an empty stomach.
There’s a tradition here that started by the Bovy family in the 1800’s to invite artists and even set up artist colonies in the castle. When we went, there was a weird contemporary exhibition. Hard to appreciate something where you have to guess the message. Like a video of three guys digging holes in the ground.
The other big attraction here is the fondue. Maybe I should have recorded the process of me eating it and send to the Château. I was skeptical as I didnt like the fondue we had earlier in Wengen. But this was much better. In Wengen the cheap white wine was more prevalent, while here it was the glorious cheese. Two cheeses in fact as this was the signature Moitié-Moitié, “half and half”. Half Gruyères, half Vacherin Fribourgeois
And a nice cheese and meat board since we clearly didn’t get enough cured meat and cheese from all the hotel breakfasts. All this was at Fleur de Lys btw because they were on the shaded side of the street. Thats not how I usually choose my restaurants but couldn’t help it in this case.
The town itself is a gem. Besides the Castle and the Fondue you also got the HR Giger Museum to satisfy your Alien sex fetish. Giger was an artist whose work often combined human anatomy and machinery. He won an Oscar for his design of the creature in Alien. Much of the work in the museum is not suitable for children. Also check out the Giger Bar across the street.
As for the title. If you are a Borat fan, you probably already know. https://www.youtube.com/watch?v=ZIRcpknXy3A
Eating With Ziggy 